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see all artworks unlimited 2024 art basel switzerland 2498466

Art Basel's Unlimited sector opened on Monday at the Messeplatz in Basel, featuring 70 large-scale projects selected from 93 galleries. Curated by Giovanni Carmine, the showcase includes works such as Agnes Denes' wheat field installation, Mario Ceroli's peace-themed flags, Christo's wrapped Volkswagen Beetle (priced at $4 million), and pieces by Lutz Bacher, Alex Da Corte, and Anna Uddenberg. VIP collectors and museum directors, including Paul Ettlinger and Chris Dercon, were among the first attendees, with galleries using early social media posts to signal status and generate buzz.

art fairs luxury collaborations 2025 market 1234768449

In 2025, art fairs and auction houses have deepened their integration with luxury brands, with Sotheby's and Christie's reporting that luxury items like handbags, jewels, and watches now account for a significant share of revenue—roughly a third at Sotheby's, with private luxury sales surging 350% year-on-year. Art fairs such as Frieze London and Art Basel's global editions have moved beyond traditional sponsorship, embedding luxury partners like Tiffany & Co., Ray-Ban, Stone Island, and De Beers into curated sections, mentorship programs, and immersive installations. Industry figures like Marc Spiegler and Emily Glazebrook emphasize that the most successful collaborations prioritize artists over brands, with initiatives like UBS's Unlimited sector and the Chanel Culture Fund serving as models.

Art Basel 2025: Masterpieces, new galleries, and swimming the Rhine

Art Basel 2025 will feature a large-scale public artwork by Katharina Grosse transforming Basel's Messeplatz, along with a new sector called Premiere for mid-career galleries, the inaugural Art Basel Awards, and 20 first-time exhibitors. Director Maike Cruse highlights major works on offer, including a late-career Pablo Picasso painting at Pace, a Joan Mitchell abstract at Pace, Helen Frankenthaler's 'Swan Lake I' at Yares Art, Leonora Carrington's rare triptych at Di Donna Galleries, and a Heidi Bucher latex imprint at Lehmann Maupin. The Unlimited sector will present 67 monumental works, including Martin Kippenberger's 'Transportable Subway Entrance' and daily performances by Cairo-based dance collective nasa4nasa.