V&A East targets young people

Le V&A East vise les jeunes

The Victoria and Albert Museum has opened a new branch called V&A East in Stratford, east London, within the former Olympic Park. The £135 million (€155.8 million) building, designed by O'Donnell and Tuomey, features 479 sand-colored concrete panels and houses around 500 objects from the V&A's collection across two permanent galleries titled "Why We Make." The museum opened on April 18 and is part of the East Bank cultural complex supported by the London municipality. It prioritizes local engagement and mediation tailored to attract younger audiences, with exhibitions addressing social justice and environmental themes.

V&A East opens as ‘civic space’ for creativity and community

V&A East Museum, a major new branch of the Victoria and Albert Museum, opened on 18 April in London's Olympic Park as part of the East Bank cultural quarter. The free-entry museum features permanent galleries and temporary exhibitions, launching with a landmark show titled 'The Music is Black: A British Story,' which traces over a century of Black British music through more than 200 objects. Developed with BBC Music, the exhibition includes items from artists like Winifred Atwell, Little Simz, Skepta, and Mis-Teeq. The museum's permanent display, 'Why We Make,' was co-created with the V&A East Youth Collective and explores global creative motivations. The opening was marked by a star-studded event with performances by AJ Tracey, Beverley Knight, and MNEK.