the new rules of subculture
Writer and theorist Nadia Asparouhova has published a new book titled *Antimemetics: Why Some Ideas Resist Spreading*, which introduces the concept of "anti-memes"—cultural phenomena whose influence derives from being hard to find or difficult to understand, rather than from popularity and visibility. The book is released by the Dark Forest Collective, a group of artists and thinkers inspired by Yancey Strickler's metaphor of the internet as a "dark forest," where meaningful exchange retreats to private spaces away from commercial and contentious public platforms. Artnet News critic Ben Davis reviews the book, connecting its ideas to contemporary art that deliberately operates below the radar.
