Artists are making ‘anti-slop’ to rebel against AI: ‘It’s been rammed down our throats’
A group of filmmakers, commercial directors, and AI industry influencers gathered at the Runway AI Summit in New York City, where Rob Wrubel of ad firm Silverside promoted Coca-Cola's AI-generated 2025 Holiday Caravan ad, which was widely criticized for its poor quality. In response to the backlash against AI-generated content, many artists and creatives are embracing an aesthetic called 'anti-slop,' which celebrates handmade, janky, and primitive design as a rejection of AI's slick, uncanny output. Examples include Michael Schmelling's scribbly book covers for Roberto Bolaño reissues and Stoopid Buddy Stoodios' stop-motion Green Bay Packers ad.