Jeffrey Deitch has organized a pop-up exhibition in Miami's Design District during Art Basel Miami Beach, titled "That Was Then, This Is Now." The show, running from December 2, 2025 to January 2, 2026, features about two dozen ultra-emerging artists, predominantly from the West Coast. It was organized by American Art Projects, a platform led by Deitch associate director William Croghan and Benno Tubbesing, former director of Ruttkowski;68's New York branch. The exhibition includes paintings, ceramics, clothing, and books, aiming to offer accessible price points for new collectors.
The exhibition matters because it highlights Deitch's continued influence in shaping Miami's art scene during art week, while also providing a launchpad for unknown artists. By including affordable objects like ceramic cups and fashion items, the show addresses the challenge of making contemporary art accessible to a broader audience. The involvement of collector Craig Robins and the Serpentine Gallery's artistic director Hans Ulrich Obrist underscores the show's significance within the art world's power network.