A shuttered Regal Cinema on Miami Beach's Lincoln Road may be transformed into the Superhuman Museum, an immersive institution led by Steve Berke, a comedian, cannabis entrepreneur, and former mayoral candidate. The Miami Beach Planning Board has approved a change-of-use permit for the project, which has backing from the Lincoln Road Business Improvement District. The museum is designed as a guided journey combining elements of theme parks, art museums, and experiential venues, featuring facial scans, timed rooms, wireless wristbands, and a mix of tech-forward installations and traditional artworks by artists like Keith Haring and Yaacov Agam. A soft launch is targeted for November 2026, with a grand opening during Miami Art Week.
The project matters because it represents a growing trend of experiential, tech-driven art destinations that blur the line between museum, theme park, and commercial attraction, potentially reshaping how audiences engage with art in public spaces. Its location on Lincoln Road, a major commercial artery, and its alignment with Miami Art Week signal an effort to anchor immersive art as a permanent fixture in the city's cultural landscape, while also raising questions about the definition of a museum and the role of art in entertainment-oriented venues.