Frieze New York 2025 is set to take place at the Shed in Manhattan, bringing together over 65 contemporary art galleries from more than 25 countries. The fair coincides with major institutional shows at the Guggenheim, Whitney Museum, and the Metropolitan Museum of Art, as well as the recent reopening of the Frick Collection after a $220 million renovation. Notable galleries include Gagosian, Hauser & Wirth, Pace, and David Zwirner, alongside international dealers like Goodman Gallery and Kurimanzutto. The Focus section, curated by Lumi Tan, features 12 young galleries. On the eve of the fair, Frieze itself was sold by Endeavor to former CEO Ari Emanuel for a reported $200 million.
This year's fair arrives amid a shifting art market, with advisors noting that collectors are more cautious and selective compared to the pandemic-era frenzy. Dealers may be more willing to offer discounts, and buyers are prioritizing works with institutional and art-historical backing. The event serves as a bellwether for the spring art market, coming just before major auctions at Christie's, Phillips, and Sotheby's. The presence of high-profile works, such as Jeff Koons' bronze Hulk sculptures at Gagosian, underscores ongoing dynamics among top galleries and artists.