Jacob Pabst, CEO of Artnet, reflects on the company's transformation since taking the helm in 2012, including the launch of Artnet News in 2014 as a digital-first publication. In an interview, he discusses how the platform grew to become the most-read art publication globally, with over 200 million annual page views, by prioritizing real-time news and market analysis over traditional print cycles.
This interview matters because it highlights the strategic shift that made Artnet News a dominant force in art media, challenging legacy publications like Art in America and ARTnews. Pabst's emphasis on transparency and data-driven journalism underscores broader changes in how the art world consumes information, positioning Artnet as a key player in market analysis and investigative reporting.