Matthew Day Jackson, a multidisciplinary artist represented by Pace Gallery, has created 10 original artworks for a 23-piece luxury skiwear collection from Aztech Mountain, a ski brand based in Aspen, Colorado. Titled "Planet Aspen," the line includes ski jackets, pants, and innerwear adorned with Jackson's designs, with prices ranging from $101 to $1,850. Jackson, described as a passionate skier and adventurer, collaborated with Aztech Mountain on its first artist partnership, drawing inspiration from the quiet absurdity and fleeting joy of skiing.
This collaboration matters because it bridges the contemporary art world with luxury outdoor apparel, expanding how artists engage with commercial markets beyond traditional gallery or museum contexts. Jackson's involvement—following his move to Pace Gallery in 2022 and recent exhibitions in New York and Seoul—signals a growing trend of artists lending their visual language to functional design, making art accessible to new audiences. The partnership also highlights the increasing crossover between high-end fashion and fine art, a space where brands seek cultural cachet and artists gain broader visibility.