The Rivoli Arts District (RAD) in downtown La Crosse is hosting an immersive Halloween-themed art experience called "The Uncanny Exhibit" from October 16 to November 1. The exhibit features 13 rooms, each designed by a different local artist, with interactive installations that combine visual, auditory, and tactile elements to create a multisensory, unsettling atmosphere. The event is open on Thursdays, Fridays, and Saturdays from 6 p.m. to 10 p.m., with entry located in the alley beside the Rivoli Theatre.
This exhibit matters because it demonstrates how local arts districts can engage the community through seasonal, participatory programming that goes beyond traditional gallery shows. By transforming a commercial space into an immersive art experience, RAD supports working artists, fosters creative collaboration, and offers an accessible, low-barrier entry point for audiences—especially college students—to connect with contemporary art in a fun, unconventional way.