Gagosian became the first exhibitor at Frieze London to announce a complete sellout of its booth, featuring a solo presentation of works by Los Angeles artist Lauren Halsey. The booth included pieces from Halsey's 2025 untitled series of polymer-modified gypsum and stain on wood, as well as a six-foot-tall plaza sign sculpture titled 'LODA PLAZA (2025)'. Gagosian director Antwaun Sargent confirmed that the works were placed with both institutions and serious long-term collectors in the U.S. and Europe.
This announcement underscores the continued strength of the primary art market at major fairs, even amid broader economic uncertainty. Halsey's success at Frieze London highlights growing collector interest in conceptually rigorous work that engages with themes of Black life, community, and gentrification. The sellout also reinforces Gagosian's dominant position in the mega-gallery sector and signals sustained demand for emerging and mid-career artists with strong institutional backing.