Frieze Masters London opened with notable sales including a 68-million-year-old Triceratops skull priced at £650,000, sold by dealer David Aaron to a private collector. Other strong sales included small drawings by Alexandre-Louis Leloir from Charles Ede, priced between £150 and £10,500, with twenty sold on opening day. Berry Campbell sold four paintings by Janice Biala, priced $18,000 to $55,000, and Stephen Friedman Gallery sold five works by Anne Rothenstein to private collectors. Hauser & Wirth reported the only seven-figure deals, while a €7.5m Rubens painting remained unsold.
The sales reflect a selective market where dealers emphasize accessible price points and quality to attract buyers. The inclusion of a dinosaur fossil alongside fine art highlights the expanding definition of collectible objects at high-end fairs. The success of mid-range works and solo presentations suggests that Frieze Masters continues to serve as a key venue for both established and emerging art market segments.