The Art Newspaper, in collaboration with L'Officiel, is launching a pop-up takeover at Shreeji, a historic newsagent on Chiltern Street in Marylebone, London, during Frieze week. The pop-up will run from 8:30am to 6pm on Saturday 18 and 8:30am to 4pm on Sunday 19, offering free copies of The Art Newspaper's daily Frieze papers, the October issue with a special supplement on the British Museum, the autumn/winter issue of Art of Luxury magazine, and the latest L'Officiel. Visitors can also enjoy L'Officiel coffee and complimentary drinks on Saturday evening.
This initiative matters because it positions a traditional newsagent as an art-world hub, reinforcing the trend of non-gallery spaces hosting cultural programming during major art fairs like Frieze. By partnering with L'Officiel, The Art Newspaper extends its reach beyond its usual readership, blending art journalism with fashion and lifestyle media. The pop-up also highlights Shreeji's established role in the London art scene, having previously hosted exhibitions by artists such as Tracey Emin and collaborations with Tiffany & Co. and Saatchi Gallery.