De Beers has partnered with Frieze Masters to present an immersive installation titled 'Voyage Through the Diamond Realm,' featuring diamonds that date back 3.5 billion years. The display, curated by Lynn Serfaty of De Beers, includes a 20-minute film exploring the myths, history, and science of diamonds, along with a commissioned sculpture from Botswana craftspeople using uncut diamonds and ostrich eggshell patterns.
This collaboration marks De Beers' first presentation at an art fair, aiming to reframe diamonds as natural works of art with deep cultural and geological significance. By placing diamonds alongside ancient artifacts at Frieze Masters, the installation challenges viewers to consider the timelessness and artistry of these stones, potentially shifting perceptions of diamonds beyond mere luxury goods.