The Chicago Bears are collaborating with UK artist Christian Jeffery and OOF Gallery to celebrate the 40th anniversary of the 1985 Super Bowl XX championship team. A free exhibition at OOF Gallery inside Tottenham Hotspur Stadium in London will run from October 10-12, featuring Jeffery's hand-painted artwork and limited-edition t-shirts. Former Bears defensive end Israel Idonije will make special appearances. The collaboration marks the first time an NFL team has partnered with a fine art gallery in this way.
This partnership matters because it represents a growing crossover between professional sports and the international fine art world, an area that remains largely untapped for the NFL. By embedding itself in London's art scene, the Bears are strengthening their brand in the UK lifestyle market following last year's London game. For Jeffery, a former Adidas senior designer known for merging English football shirt culture with contemporary art, this project expands his practice into American football, signaling a broader trend of sports clubs using art to engage global audiences.