The Chicago Bears are collaborating with UK artist Christian Jeffery and OOF Gallery to celebrate the 40th anniversary of the 1985 Super Bowl XX championship team. A free exhibition at OOF Gallery inside Tottenham Hotspur Stadium in London will run from October 10-12, featuring a one-of-a-kind art piece by Jeffery, limited-edition t-shirts with his bespoke design, and appearances by former Bears defensive end Israel Idonije. The collaboration marks the Bears' continued push into the UK lifestyle market following their London game last season.
This partnership is significant because it represents a rare crossover between the NFL and international fine art, tapping into the growing trend of sport, lifestyle, and art culture intersections. By embedding itself in a cutting-edge art space dedicated to football culture, the Bears are expanding their brand internationally in a novel way, while Jeffery—a former Adidas senior designer known for hand-painting iconic sports jerseys—becomes the first artist in his field to work with the NFL. The collaboration highlights how sports franchises are increasingly using art to engage global audiences and celebrate team heritage.