Rowena Chiu has been appointed gallery director of Perrotin's new London operation, which opened in March at Claridge's hotel in Mayfair. Chiu previously served as director of museum and institutional relations at Stephen Friedman Gallery for four years and spent six years at Hauser & Wirth across London, Zurich, and New York. Her first exhibition at Perrotin London will be a solo show by Laurent Grasso, winner of the 2008 Marcel Duchamp Prize, opening October 14.
This appointment matters because it signals Perrotin's strategic expansion into the UK capital, a key art market, during Frieze Week—a peak period for the London art scene. Chiu's extensive experience in institutional relations and private sales positions her to strengthen Perrotin's connections with UK collectors and institutions, potentially boosting the gallery's profile and sales in the region.