Dom Pérignon has partnered with artist Takashi Murakami to design limited-edition labels and packaging for its Vintage 2015 and Rosé Vintage 2010 releases. Murakami’s signature smiling floral motifs appear on black backgrounds, and the collaboration is framed as an exploration of time, transformation, and the intersection of historical craftsmanship with contemporary art. Murakami worked with Dom Pérignon’s Chef de Cave Vincent Chaperon, and the project is part of a broader series titled “Creation is an eternal journey,” which also involves actors, musicians, and chefs.
This collaboration matters because it continues Dom Pérignon’s long history of engaging with major visual artists—including Andy Warhol, Jean-Michel Basquiat, and Jeff Koons—while reinforcing Murakami’s enduring commercial and cultural relevance. The partnership also highlights the deep ties between luxury brands and the art world, particularly through LVMH, whose owner Bernard Arnault is a prominent collector and whose Fondation Louis Vuitton holds multiple Murakami works. The release underscores how artist-brand collaborations can serve as both marketing tools and vehicles for artistic expression.