The City of West Hollywood has announced the debut of the next exhibitions in its Moving Image Media Art (MIMA) program, featuring artworks by Isabel Beavers, Diana Thater, Maya Kell-Abrams and Adam Agostino, Sara Silkin, Nina McNeely, and Noper. Starting October 1, 2025, through January 31, 2026, these works will be displayed at the top of every hour on various digital billboards along Sunset Boulevard, with specific locations and schedules for each piece.
This initiative matters because it transforms public digital advertising spaces into platforms for contemporary media art, making visual art accessible to a broad audience outside traditional gallery settings. The program highlights diverse artistic responses to pressing themes such as climate change, mental illness, and personal loss, while also showcasing the unique creative potential of digital billboards as a medium for time-based and site-specific artworks.