Maurizio Cattelan has partnered with the online art platform Avant Arte for a project centered on a new sculptural self-portrait titled *We Are The Revolution* (2025), which references Joseph Beuys's felt suit. The work lampoons the self-importance of contemporary art while reflecting on the artist's evolving role. Limited to 1,000 resin editions priced at €1,500 each, the release involves a randomized draw and a scavenger hunt in New York, Amsterdam, and London, where sculptures will be hidden in market stalls, bodegas, and an antiques dealership from September 30 to October 7. Prices range from $0.99 to €9,999 depending on location.
The project matters because it extends Cattelan's signature critique of value, scarcity, and desire in the art market—themes underscored by the $6.24 million auction sale of his *Comedian* (2019) last year. By embedding the hunt in everyday urban spaces and offering a wide price range, Avant Arte aims to engage a new generation of collectors and enthusiasts, blurring the lines between high art, commerce, and participatory experience.