Art Basel has partnered with French journalist and filmmaker Loïc Prigent and British fashion editor Edward Enninful to curate public events at its upcoming Paris fair, running October 24–26 at the Grand Palais. Prigent will curate 'Oh La La!', an initiative inviting galleries to present new works during the fair's second half, while Enninful will oversee a day of talks under Art Basel's Conversations program, marking the launch of his media company EE72. The talks, held at the Petit Palais, will preview Enninful's exhibition 'The '90s' scheduled for Tate Britain next year.
This move underscores Art Basel's strategy to broaden its audience and revenue streams by deepening ties with fashion and luxury brands amid a challenging art market. By tapping figures from the fashion world and expanding partnerships with brands like Louis Vuitton, Audemars Piguet, Miu Miu, and Zegna, Art Basel aims to attract new generations of art lovers who approach art through fashion and luxury. The collaboration highlights the growing intersection of art and fashion, with the fair's theme 'À la mode' exploring how trends and style shape both fields.