The Getty has hired Justine Ludwig, currently the executive director of Creative Time in New York, as the creative director of PST Art, a newly created position. Ludwig will relocate to California and start on October 27, leading a team that includes Zachary Kaplan and Tina Lee, with plans to expand the department. The Getty has spent around $50 million on PST Art over two decades but previously lacked a dedicated team for the event. Ludwig's appointment comes as the Getty prepares for the 2030 edition and aims to refine the program, including working closely with smaller partner museums and non-profits.
This hire matters because it signals the Getty's long-term commitment to PST Art, a major recurring exhibition series that has shaped Los Angeles's artistic identity and fostered collaborations across Southern California. Ludwig's experience with large-scale, multi-stakeholder projects at Creative Time positions her to address challenges such as supporting smaller institutions and improving programming logistics, following issues like the controversial opening of the 2024 edition. The move also allows Joan Weinstein and Andrew Perchuk, who previously ran PST Art alongside their other roles, to step back from day-to-day management, ensuring the initiative's sustainability.