Flora Yukhnovich, the British artist known for her large-scale gestural paintings that blend Rococo and Abstract Expressionism with digital aesthetics, discusses her inspirations and recent move from London to New York. Her works have achieved record auction prices, including £2.7m at Sotheby's in 2022, but she prefers to focus on the art itself. She has upcoming exhibitions at The Frick Collection in New York and Hauser & Wirth in Los Angeles, and her new series 'Four Seasons' references François Boucher's 18th-century paintings while incorporating glitchy, pixelated effects from digital collages created on her iPad and phone.
The article matters because it offers insight into one of the most commercially successful ultra-contemporary painters, whose work bridges historical art traditions and contemporary digital culture. Yukhnovich's candid discussion of her creative process—using mood boards, digital tools, and free association—reveals how younger artists navigate the tension between market pressures and artistic integrity. Her move to New York and major institutional commissions signal her growing international significance, while her reflections on how screens mediate our experience of art speak to broader cultural shifts in perception and consumption.