Melissa Nightingale reports on a two-year art project inspired by binge-watching *Wheel of Fortune*. The project reimagines the game show's prize wheel, replacing material goods like sewing machines and cars with intangible rewards such as belonging and dignity. Participants can spin the wheel, but the prizes are conceptual rather than physical, reflecting a shift in values from consumerism to human connection.
This project matters because it uses a familiar pop-culture format to critique contemporary society's obsession with material wealth, inviting audiences to reconsider what truly constitutes a prize. By transforming a nostalgic television show into an interactive art experience, the work bridges entertainment and social commentary, encouraging deeper reflection on community and personal worth.