Victoria Miro gallery has launched a new digital platform called Live / Archive, which uses 3D modeling, augmented reality (AR), and virtual reality (VR) to present past and current exhibitions online. The platform, powered by the Vortic software developed by Oliver Miro, initially features 72 archived shows dating back to 2019, including Grayson Perry's "Super Rich Interior Decoration." The launch coincides with the gallery's 40th anniversary, and the platform allows artists like Chantal Joffe to revisit and plan exhibitions virtually.
This matters because Live / Archive represents a significant technological leap for commercial galleries, offering a sophisticated, immersive online experience that could reduce carbon emissions from traditional art viewing. By integrating cutting-edge digital tools into all gallery activities, Victoria Miro positions itself at the forefront of digital innovation in the art world, potentially setting a new standard for how galleries engage with audiences and archive exhibitions. The platform also serves as a practical planning tool for artists and curators, demonstrating the growing convergence of art and technology.