The article highlights seven must-see museum shows in Seoul during Frieze Week 2025, curated for visitors attending the art fair. It features exhibitions ranging from Richard Tuttle's restless assemblages at Galerie Greta Meert to an expansive show of Lutz Bacher at WIELS, providing a guide for art enthusiasts navigating the city's cultural offerings.
This guide matters because it contextualizes Frieze Seoul within the broader Seoul art scene, directing attention to institutional exhibitions that complement the commercial fair. By spotlighting both international and local artists, it underscores Seoul's growing status as a global art hub and helps visitors maximize their cultural experience during a major art week.