James Sundquist and Jack Chase founded U-Haul Gallery in May 2024, a commercial art space operating out of rented U-Haul trucks to bypass New York's high real estate costs. The gallery mounts pop-up exhibitions in unconventional locations, such as public parks and sporting events, and recently staged a performance titled "Show of Stolen Goods" by artist Victoria Gill. This September, the duo will launch the U-Haul Art Fair, running concurrently with the Armory Show in West Chelsea, featuring 10 exhibitors each stationed in their own U-Haul truck.
This roving model matters because it offers a low-overhead, mobile alternative to traditional brick-and-mortar galleries and costly art fairs, directly addressing the financial pressures that have forced many dealers to close. By capitalizing on foot traffic from established institutions and making exhibition space more accessible, U-Haul Gallery and its fair challenge the dominance of the white cube format and signal a shift toward more flexible, inclusive modes of art presentation in a market facing major shifts.