Tate Modern in London will extend its opening hours on Fridays and Saturdays to 9pm starting September 26, following record attendance by young visitors at its Tate Lates events in 2025. The museum reported that 76,000 people visited over its 25th birthday weekend in May, with 70 percent under 35, prompting the decision to offer later access to free collections and paid exhibitions.
The move underscores the growing influence of younger audiences on major museum programming and highlights the role of cultural institutions in supporting London's night-time economy. Mayor Sadiq Khan praised the decision as a boost for the city's cultural landscape, while the museum continues to host monthly Tate Lates featuring music and performances, reflecting a broader trend of museums adapting to attract Gen Z visitors.