Heritage Auctions achieved a record $2 billion in sales in 2025, driven by explosive growth in the collectibles market. CEO Joe Maddalena highlights the sustained and increasing global demand for categories like sports memorabilia, comic books, trading cards, and vintage toys, noting that money previously focused on traditional art is now consistently flowing into these areas.
The collectibles market is far from mature, with significant growth potential in Japanese manga and anime, and categories like fantasy art are achieving fine-art price levels. This shift represents a fundamental change in collecting habits, attracting new, passionate collectors and establishing these categories as permanent, high-value segments of the auction world.