MSCHF, the Brooklyn-based art collective known for viral stunts like the Big Red Boot and a Damien Hirst dot-selling ATM, has unveiled a new participatory sculpture titled *King Solomon's Baby* (2025). The work is a large-scale polystyrene foam and paint sculpture that will be progressively dismembered and sold in thin slices as more buyers join. Priced at $100,000 for a single buyer, the cost drops as more participants purchase shares, down to $100 each if 1,000 people buy in. Sales open July 10 at Pioneer Works in Brooklyn, with the fully deconstructed work on view July 13.
The project matters because it literalizes the fragmentation of art in the digital age—turning a monumental sculpture into a thousand wall-ready paintings, each a random slice. MSCHF frames the work as a 'financial trust fall' and a reverse pyramid scheme, commenting on how most viewers encounter art through photographs rather than in person. By making ownership fractional and random, the piece critiques the commodification of aura and the flattening of collective experience into tradable assets.