The 53rd annual Prix de West Invitational Art Exhibition & Sale took place in late June at the National Cowboy & Western Heritage Museum in Oklahoma City, featuring nearly 300 original works by nearly 100 artists. The event generated over $3.2 million in sales, with Utah-based artist James Morgan winning the prestigious Purchase Award for his oil-on-linen painting *White on White*, which will enter the museum's permanent collection. Morgan also received the Robert Lougheed Memorial Award for best display of three or more works.
The Prix de West, running since 1973, is considered the premier Western art show in America, serving as both a marketplace and a proving ground for contemporary Western artists. The event's strong sales and continued attendance underscore the enduring market for Western-themed art, while the Purchase Award program creates a five-decade visual timeline of the genre's evolution. The exhibition remains on view through August 3.