Design Miami has announced its 2025 programming for its 20th anniversary year, including a new initiative called Design Miami.In Situ. The schedule features a one-day event in Aspen in July, a 14-day exhibition in Seoul in September, the third edition of its Paris fair in October, and the 21st edition of its flagship fair in Miami Beach in December. The Seoul exhibition, curated by Hyeyoung Cho and held at the Dongdaemun Design Plaza, is a collaboration with the Seoul Design Foundation focusing on Korean collectible design. CEO Jen Roberts described this as the organization's largest global expansion and most ambitious program to date.
This expansion matters because it reflects the growing internationalization and diversification of the collectible design market, with increasing attendance from fashion, architecture, and music industries. The new In Situ format allows Design Miami to engage local design communities in culturally relevant settings, such as the Zaha Hadid-designed Dongdaemun Design Plaza. The announcement also comes amid ongoing litigation over US trade tariffs, which Design Miami is monitoring to support its galleries and collectors in maintaining a stable marketplace.