Millon has taken full control of Pierre Bergé & Associés, becoming its sole shareholder. The auction house, founded in 2002 and restructured two years ago by Alexandre Landre after judicial recovery, will now operate under Millon's financial, logistical, and commercial backing while retaining its Avenue Kléber address and operational team.
This acquisition reshapes the Parisian auction landscape, as Millon aims to reposition Pierre Bergé & Associés in the high-end collections segment. The move consolidates Millon's market presence and signals a strategic effort to revive a historic brand, potentially intensifying competition among French auction houses.