Independent design store La Boutique Design will open a new gallery space in downtown Reykjavík on 26 June. Located at Mýrargata 18, the lower floor of the shop will launch with a large group exhibition featuring around 60 works by approximately 20 Icelandic artists, including Hallgrímur Helgason, Auður Ómarsdóttir, Snorri Ásmundsson, and Aðalheiður Valgeirsdóttir. The store has hosted solo exhibitions since spring 2024, showcasing artists such as Guðrún Einarsdóttir and Unnar Ari Baldvinsson, and will continue its solo series alongside the new group shows.
This expansion matters because it increases the visibility and accessibility of Icelandic art within a commercial design context, creating a regular fixture in Reykjavík’s art calendar. By integrating a dedicated gallery space into a design store, La Boutique Design bridges retail and fine art, potentially attracting new audiences to contemporary Icelandic artists and supporting the local creative economy.