Kat O’Neill and Andrea McCafferty, founders of the White Room Gallery, moved their business from Bridgehampton to East Hampton in late 2023. The gallery, known for showcasing contemporary art from Pop icons like Andy Warhol to street artists like Banksy, has a busy exhibition calendar year-round, with summer being especially active. Ahead of peak season, O’Neill and McCafferty discussed upcoming shows including “La Femme,” “Every Picture Tells A Story,” and solo exhibits by Nelson De La Nuez and Russell Young, as well as the gallery’s integration into the East Hampton community.
The gallery’s relocation to East Hampton, a prestigious summer destination, has brought new energy and opportunities. The larger space allows for creative installations, including a “Black Room” and a labyrinth layout. The gallery benefits from the village’s high-end retail environment, attracting collectors who arrive by train or are drawn by nearby luxury brands. This move underscores the importance of location and community support for commercial galleries in competitive art markets, highlighting how smaller spaces can thrive by adapting to local dynamics and offering distinctive programming.