Untitled Art has announced the 84 exhibitors for its inaugural fair in Houston, set to take place September 18–21 at the George R. Brown Convention Center. Originally planned for around 50 participants, the fair expanded due to overwhelming interest from galleries worldwide. The event will feature a curated, boutique format and will donate a portion of ticket sales to the Rothko Chapel.
This expansion marks Untitled Art's first new location in years and underscores Houston's growing significance in the art market, bolstered by strong institutions like the Museum of Fine Arts, Houston, and the Menil Collection, a thriving collector base, and a robust local economy. The fair aims to draw attention to Houston's vibrant art scene and younger artists, while also benefiting from the city's $2 billion investment plan for the downtown area. Texas is increasingly becoming a key player in the art market, with successful fairs like the Dallas Art Fair and new initiatives in Austin.