Artist Greg Deda's painting 'Neon Dreams' sold for £50,000 at Tate Ward's Urban & Contemporary Art auction, setting a new auction record for the artist. The sale was the top lot of the event, which saw strong overall performance with 85% of lots sold.
The result signals robust market demand for contemporary urban art and establishes Deda as a significant emerging figure within the genre. The successful auction underscores the continued commercial viability and collector interest in this specific segment of the art market, with Tate Ward solidifying its position as a key venue for such sales.