Penang's first immersive art exhibition, 'D Adventurous Project,' launched at 1st Avenue Mall, running from May 10 to June 29, 2025. The soft launch was hosted by Yeo Lee Ching, CEO of De Camate Sdn Bhd, with YB Wong Hon Wai, Penang State Executive Councillor for Tourism and Creative Economy, as guest of honour. The exhibition features multiple pricing tiers, a creative lab with weekend workshops, a limited-edition AI storybook, a themed café, and a weekend marketplace for local artisans.
The launch matters because it positions Penang as a modern, experiential artistic hub in Malaysia and the wider region, blending local creative talent with advanced technology. By attracting tourism and creative industry leaders, the exhibition aims to boost Penang's cultural economy and offer fresh reasons for locals and tourists to engage with the state's artistic scene.