A parent takes their toddler to Frameless, an immersive digital art experience in London, where works by Hieronymus Bosch, Claude Monet, and Georges Seurat are projected onto walls, ceilings, and floors. The child reacts with mixed engagement—enjoying some moments but feeling overwhelmed by the frenetic, screen-based environment—while the author reflects on the tension between traditional static art and animated digital reproductions.
This article matters because it raises timely questions about how children encounter art in an age of ubiquitous screens. With new UK government guidance advising that under-twos avoid screen time except for shared bonding activities, the piece challenges the assumption that immersive digital exhibitions are inherently beneficial for young audiences, and asks whether such experiences truly foster a love of art or merely substitute passive screen consumption for genuine engagement.