Martha Stewart has curated a contemporary art sale for Joopiter, the auction platform founded by Pharrell Williams. Titled "The Contemporary Take," the auction runs from April 28 through May 6 and features nearly 50 artworks by leading artists, including Amy Sherald, Hank Willis Thomas, Adrian Ghenie, Alex Katz, Damien Hirst, and Lynette Yiadom-Boakye. Stewart handpicked a selection of works for the Spring season, focusing on themes of growth, regeneration, and vitality. The sale marks Joopiter's first auction of contemporary art, following collection sales by Kim Jones, Kid Cudi, and Nigo.
This collaboration matters because it signals the growing intersection of lifestyle branding and the art market, with a mainstream celebrity like Martha Stewart lending her curatorial eye to an online auction platform. It also highlights Joopiter's expansion into contemporary art sales, potentially attracting new collectors who follow Stewart's taste. The inclusion of high-profile artists and significant estimates—such as Lynette Yiadom-Boakye's portrait estimated at $900,000–$1,200,000—underscores the sale's ambition to compete with traditional auction houses while leveraging Stewart's broad cultural influence.