New York dealer Hollis Taggart is opening a second gallery location on the Lower East Side, named Hollis Taggart Downtown, dedicated to emerging and mid-career contemporary artists. The inaugural exhibition, "Boundless," opens May 17 and features ten artists including Osamu Kobayashi, Katherine Boxall, Kelly Worman, and Joanne Greenbaum. The space, at 109 Norfolk Street, is a partnership with longtime employees Paul Efstathiou and Eleanor Flatow. The move comes as the gallery nearly doubled its Chelsea space in 2023, despite a market downturn.
This expansion matters because it signals a strategic bet on younger collectors—Millennials and Gen Z—during a period when the contemporary art market is contracting. By nurturing early- and mid-career artists, Taggart aims to keep his program fresh and attract a new generation of buyers. The decision to open during a downturn reflects a contrarian business philosophy: expand when others pull back, positioning the gallery for recovery.