Storia della Torre Branca di Milano che torna protagonista grazie alla trasmissione tv di Fabio Volo
The Torre Branca in Milan, originally designed by architect Gio Ponti in 1932 for the V Triennale di Milano, is experiencing renewed cultural relevance. After years of abandonment and restoration by Fratelli Branca Distillerie (which gave it its current name), the tower reopened to the public in 2002. In April 2026, it became the set of "Kong – Con la testa tra le nuvole," a new television program hosted by Fabio Volo on Rai 3, featuring celebrities and cultural figures discussing existential themes. Additionally, the tower was recently reinterpreted through contemporary photography in an exhibition by Francesco Jodice at Galleria Frittelli Rizzo in Milan.
This matters because the Torre Branca, a landmark of modern architecture and technical innovation, is being reactivated as a cultural device—bridging its historical significance with contemporary media and art. Its transformation into a TV set and subject of a photo exhibition demonstrates how architectural icons can evolve into platforms for new narratives, engaging wider audiences and reinforcing the tower's role as a dynamic symbol of Milan's urban identity.