San Francisco Museum of Modern Art (SFMOMA) has unveiled "Reimagined: The Fisher Collection at 10," a major reinstallation of approximately 250 works from 35 artists across four floors. The project was led by project assistant curator Ted Mann and chief education and public engagement officer Gamynne Guillotte, who collaborated to transform how the collection is presented. Changes include rotating galleries, such as the Agnes Martin room, to improve sightlines, and incorporating artists' voices, archival video, and interpretive tools to make abstract works more accessible. The reinstallation marks the tenth anniversary of the Fisher Collection's long-term loan to SFMOMA, originally arranged in 2009 and later extended to 100 years.
This reimagining matters because it represents a significant shift in museum practice, centering artists and visitor engagement over traditional art-historical categories like movements or nationalities. By integrating education and curatorial departments, SFMOMA is testing new models for how museums can help audiences connect with challenging contemporary art, particularly abstract works. The project also underscores the enduring impact of the Fisher family's collection—built on visceral reactions rather than investment—and SFMOMA's commitment to making that collection feel alive and relevant for the next century.