The Photography Show, presented by the Association of International Photography Art Dealers (AIPAD), returned to New York’s Park Avenue Armory for its second consecutive year from 23-27 April, featuring 64 exhibitors. The fair set a new attendance record with nearly 15,000 visitors, driven by strong foot traffic and a buzz around the iconic venue. Executive director Lydia Melamed Johnson noted the optimism surrounding the fair, which also highlighted Indigenous women photographers such as Jessica Eaton, Cara Romero, and Shelley Niro.
This record attendance comes during a downturn in the broader art market, where worldwide sales fell by 12% last year according to Clare McAndrew’s Art Market Report. However, the fair’s success reflects a shift toward more accessible price points, with works under $50,000 seeing increased volume. Photography’s stable pricing and appeal to younger collectors, particularly Gen Z and Millennials familiar with the medium, position the fair as a resilient segment in a volatile market.