Mary Katrantzou has been appointed as the first-ever creative director of leather goods and accessories at Bvlgari, a role created for her after multiple successful collaborations. She designed the new Icons Minaudière Collection, a series of 10 bags reimagining Bvlgari's iconic symbols such as Serpenti, Divas' Dream, and Monete, using jewelry-making techniques like hand-enameled scales and semiprecious stones.
This appointment marks a strategic move by Bvlgari to bridge jewelry and leather goods, expanding its luxury offerings under a designer known for her architectural and textile background. Katrantzou's role highlights how heritage brands are innovating by integrating independent creative talent to evolve their iconic symbols for new generations, while she continues to run her own eponymous label.