The FLAG Art Foundation has been named the founding sponsor of "Alchemy with Anthony Mason," a new long-form interview series launching May 6, 2026. Hosted by CBS News special correspondent Anthony Mason, the series features intimate 45-minute conversations with artists such as Hozier, Paul Simon, Nile Rodgers, Violet Grohl, and Taj Mahal, focusing on the transformative creative process rather than the finished work. The partnership is integrated into the series' identity, with each episode presented under FLAG's support and connecting viewers to contemporary art exhibitions, including Ellsworth Kelly: Eight Decades at the Parrish Art Museum and the reopening of the David Geffen Galleries at LACMA.
This collaboration matters because it represents a shift from traditional sponsorship models toward intentional, culturally embedded partnerships that treat media content as an art object. By aligning a nonprofit exhibition space with a mainstream interview series, the initiative bridges the gap between contemporary art institutions and broader public audiences, emphasizing the value of slow, reflective engagement with creativity. The partnership also highlights FLAG's 18-year track record of accessible programming and its role in fostering meaningful institutional connections beyond the gallery walls.