Amaury Vergara and Valeria Bross, a prominent collecting couple in Guadalajara, Mexico, have built a collection that reflects their local roots and the growing international resonance of the city's art scene. Vergara, CEO of Omnilife and president of CD Guadalajara, and Bross, a wedding photographer, acquire works through private studio visits and fairs like Zona Maco. Their home features pieces by Mexican contemporary artists such as Adela Goldbard, whose work 'Nochixtlán (III)' memorializes a 2016 protest in Oaxaca. They discuss Guadalajara's distinct, non-competitive artistic environment and its rise as a destination for collectors seeking alternatives to Mexico City.
This profile matters because it highlights a shift in the Mexican art market, with Guadalajara emerging as a hub for contemporary art outside the capital's more commercial scene. The couple's role as local patrons and board members of the Museo de Arte de Zapopan underscores the importance of regional collectors in nurturing homegrown talent. Their perspective on Mexican art's international positioning—driven by younger artists engaging with global themes—reflects broader trends in the art world, where collectors and institutions increasingly look beyond traditional centers like Mexico City for new voices.