The Andy Warhol Museum held its annual fundraising dinner at La Tête d’Or, chef Daniel Boulud’s steakhouse in New York’s One Madison, on Monday. The event gathered the city’s cultural vanguard, including artists Mickalene Thomas and Isabelle Brourman, museum director Mario Rossero, philanthropist Jeanine Heriveaux, and collectors Nathalie and Stan Doobin. Highlights included a live auction conducted by Sotheby’s Christy Coombs, featuring works by Mickalene Thomas and a limited-edition Dom Pérignon set with Basquiat artwork, and a try-on session of Piaget’s Warhol-inspired watches designed by creative director Stéphanie Sivrière.
This event matters because it underscores the enduring commercial and cultural power of the Warhol brand, blending art, luxury fashion, and watchmaking to fund the museum’s exhibitions and programming. The collaboration with Piaget and the high-profile auction items reflect how museums increasingly leverage partnerships with luxury brands and auction houses to sustain operations, while also highlighting the continued market appeal of Warhol and Basquiat-related merchandise.