CULTURED, Design Within Reach (DWR), and Flos co-hosted a salon-style panel discussion in DWR's Third Avenue showroom in New York, focused on the evolving role of lighting in modern interiors. Panelists included Barber Osgerby design studio co-founder Jay Osgerby, interior designer Clive Lonstein, DWR Senior Director of Merchandising Lizzy Sullivan, and moderator Sarah Harrelson, CULTURED's Editor-in-Chief. The event featured the new Flos Bellhop Lamp Collection and drew designers, collectors, and media figures such as Sarah Solis, Gray Davis, and photographer Frank Frances.
This event matters because it highlights the growing intersection of design, art, and lifestyle media, with CULTURED expanding its brand into home-focused content through its newly launched 'CULTURED at Home' magazine. The collaboration between a design retailer, a lighting manufacturer, and an art magazine signals how the art world increasingly embraces interior design as a legitimate and marketable extension of visual culture, fostering direct engagement between collectors, designers, and brands.