Miky and Leticia Grendene, co-founders of the hospitality brand Casa Tua, discuss their photography-focused art collection and its integration into their properties in Miami, Aspen, New York, and Paris. In an interview with Cultured, they reveal plans to display a new series of works by artist Anastasia Samoylova at their Aspen location this summer, and reflect on three decades of collecting, their shift toward sculpture and painting, and how their children have developed their own visual language.
The article matters because it highlights how hospitality entrepreneurs are blurring the lines between private collecting, commercial galleries, and public exhibition spaces, using their venues as rotating showcases for art that is also available for sale. The Grendenes’ emphasis on photography as an accessible entry point for new collectors, and their role in making Aspen a year-round cultural hub, underscores broader trends in the art market where lifestyle brands and destination venues increasingly shape art discovery and patronage.